Rob has long been captivated by humanity’s evolving relationship with information - how it’s created, shared, and ultimately transforms societies. His work is not solely centered on technological advancements but on the pivotal revolutions that define this ongoing trajectory. These revolutions mark paradigm shifts in cognition, communication, and control, and Rob has been an active participant and observer in at least six of them.

For the past decade, he has played a key role in advancing innovations in the webAR industry, helping shape the next generation of immersive, web-based augmented reality experiences. His expertise has been recognised globally, working as an Invited Export for the International Organisation for Standardisation (ISO), the World Wide Web Consortium (W3C), and the Khronos Group, where he has helped develop standards that shape the future of digital interaction.

Currently, Rob’s research delves into modeling these information revolutions through a spatial framework, seeking to define a mathematical measure for the “Boundaries of Cognition” and a definition of “Consciousness”. His work explores how these boundaries are evolving, particularly in the context of distributed and artificial cognition, examining how emerging technologies may reshape our collective intelligence and awareness. By bridging historical patterns with forward-looking analysis, he aims to provide insights into the next wave of transformative shifts in human cognition and technological symbiosis.

Rob continues to push the frontier of understanding “how information structures our world”, “how it has shaped our past”, and “how it will redefine our future”.